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We live in a customer economy. Customers control the way of doing business. It is necessary for the company to put customer¡¦s need at the core. This book provides many practical tactics to turn what customer needs into actions.
Structurally, this book can be divided into three aspects: customer, employees and physical environment. And in each aspect, author will introduce some interesting tactics. For customer aspect, Carl suggests that company should ask customer their preference instead of just assuming what customer like. For employees aspect, Carl realizes that ¡§if you want your employees to be polite to your customer, you have to be polite to your employees¡¨. For physical environment aspect, Carl thinks that ¡§every impression is important¡¨, therefore all physical environment even a restroom should be treated well.
Comment:
Advantages:
Although minor, still need to care
For a student, this book really gives us many practical way of doing business as well as the proper manner when dealing with customers.
One of the insight that this book bring to me is ¡§although minor, still need to care¡¨. Customer will not very appreciate if company does all thing right, since customer think it is company¡¦s responsibility to do so. Also, customer will dissatisfy if company does not do well in a minor aspect such as toilet because customer will afraid how a company treat customer good if they cannot treat toilet well. Overall speaking, this book can give reader understand this concept.
Linkage between customer, employees and physical environment
After reading the whole book, I understand more about the relationship of customer, employees and physical environment. Employees and physical environment are two vital elements which are influence customers directly. Therefore, if company want to retain and satisfy customers, it is critical for them to put effort the aspects of employees and physical environment.
Disadvantage:
Some ideas may not be applied in other industries
Since the author run the business of car dealers, the content inevitable focus on car dealer. This may reduce the attractiveness of this book since some of the tactics cannot apply to other industry.
Every business owner should have this book, and I'd recommend buying copies for all the employees as well. It will pay off in the long run.
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Each chapter, somewhere between 10 and 20 pages, includes the managers career in short along with the key facts about the company they lead. I found it interesting to read about people who have made to the top, and these kind of publications normally includes information you won't find elsewhere. This book is no exception. It is also a book that you can read when you have a few minutes over since the chapters are so short, it is also easy to pick out the managers that find most interesting an concentrate on them.
Now, I am happy to say, the rest of America is provided this special opportunity with a glimpse into some of the country's finest corporate leaders. "Lessons from the Top" takes a look at what makes these 50 industry leaders tick and how their actions and skills have contributed to their leadership success.
The access afforded these authors is impressive, as is the statistical selection process utilized to select the participants.
The book is clearly organized and valuable lessons may be learned as we take this book with us on our business travels.
I recommend it for everyone who is interested further insights into leadership skills for work and extra-curricular activities.
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This book is a quick read, and has some insightful comments on the behavior of adults who are supposed to be the 'responsible' ones in the world of Little League. It's not a masterpiece, that's for sure, but I got more than a few chuckles. If anyone has ever played t-ball as a child, or watched his younger sibling's Little League game, then that person will certainly be able to identify with this book.
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