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I originally faulted this book for lacking any reference to major Internet religion hubs such as Beliefnet, but Dr. Brasher has since informed me that the book went to press before Beliefnet came online. I still think, however, that a print directory of religion-related websites with brief descriptions would have been an excellent addition to the book. Even though the directory would have been outdated after a year, such a listing would have provided specific information about the context in which Brasher was writing and given her argument additional weight. Brasher does, however, provide a directory on her website, which is listed in the back of the book.
Those familiar with basic traditional religions will find that they have moved onto the Web without much change; perhaps the literal Bible, apocalyptic ones are over-represented, just as they are on TV. There are others in this book that any reader will find strange. Some sites are direct offshoots of IRL (In Real Life) religious practice, like online prayer chains and chat rooms where people can go for a more-or-less directed Sunday school. The site of EvilPeople, Inc., invites people to click on a button in order to sell their souls. (A soul was recently put up for sale on e-Bay.) There are memorials to many dead people; there are 8,000 Brasher has counted devoted to Princess Diana alone. There are strange and comic religious sites. Brasher never mentions the surrealistic site of the Church of the Subgenius ("The World Ends Tomorrow and You May Die!") or the subversively comic realism of the Landover Baptist Church ("Where the Worthy Worship and the Unsaved Are Not Welcome.") She does explain that much of the religion on the web is suffused with over-the-top humor. There are what she calls "Celebrity Altars," devoted to some sort of worship of someone famous, and she gives extensive quotes from the site "Dudes of the Keanic Circle," devoted to finding, among other things, the esoteric meanings of the films of Keanu Reeves. Keanu as Christ-figure is very weird, and so is another site that holds Keanu as the Antichrist, confusingly enough. The Transhumanists are interested in the typical religious goal of eternal life, but intend to do so by uploading their brains onto the 'net (undoubtedly Windows is merely withholding this software until their legal problems are worked out). There are many strange religions in this book. There are some not so strange, as the cyber-seder, and the woman who was drawn to convert to Judaism because of it.
Brasher does a good job of explaining how chat rooms and Web sites work, for those who don't know much about the 'net. She draws instructive parallels about previous shifts in media within religion; who is to say that the Web will not, as the years go by, have as much effect as Luther's use of the new technology of the printing press? She is an advocate for watching with curiosity the way religion branches in cyberspace, and for its protection in the face of commercialization. She is right to point out that those who grow up on the web may find the agrarian and pastoral images of inherited religion less credible than they find futuristic fiction. We are just at the beginning, but she has given us a start on a way to thinking about what might come.
-- Gershom Gorenberg, senior editor and columnist, The Jerusalem Report
Brasher's ethnographic approach gave her insight into women's lived experience, both the rational and irrational bases of their choices to become fundamentalist, as the women she interviewed did. The sources of female power within the fundamentalist churches are real and concrete. Women's ministries and gender segregated congregational activities provide an alternative source of political power as well as providing women with mutual emotional and material support. Informal influence is also expressed by women in complex negotiations with the male power structure, whose power both in the church and in the home, ultimately resides in male submission to God. All are spiritually equal before God.
Brasher further notes that the stereotyped view of fundamentalist women as antifeminist ignores wide variation in actually held views. These views vary by individuals as well as by issue. Workplace equality is endorsed by a majority of her interviewees. The relationship between conservative religion and the popular cultural context is as complex and nuanced as the other relationships she explores.
My only (minor) complaint stems from the book's brevity. While Brasher balances scholarly analysis and narrative description of lived experience, I sometimes found the resulting discussion oddly abstract. While her empathic style allows these women's voices to be heard, at times it is nevertheless a slightly muted voice. Moreover, and despite the book's brevity, many of Brasher's major conclusions become repetitive. In particular this was the case with her emphasis on the role of women's ministries as an outlet for female energy and growth. At times I felt like saying, "Okay, I got the point." On the whole, however, this book is refreshingly insightful, and ultimately respectful of its subject. For those of us who, like Brasher, remain concerned about the negative cultural influences of fundamentalism, this is Brasher's most significant accomplishment.