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In the end, this book is one of Derrida most dense, and "closed" discussions. What I mean by that, is that someone who is not sufficiently versed in Heideggar's philosophy, various emtymological aspects of teh german and french language, Heideggar's relation to Georg Trakl and ultimately the Nazi party, will be easily left out in the cold in this one. Derrida begins with several complicated questions and is ruthless in his close-textual readings and endless re-contextualization of Heideggar's work.
This is his forte. Its just not a great introduction text. Nor even a good intermediate text. Start with Of grammatology. Not Of Spirit. And return to it later with a deeper understanding of Derrida's strategy before tackling this one.
Some questions are more unsettling than others, and the question of spirit in Heidegger is worse when Derrida makes it perfectly clear that Heidegger knew how to avoid the question in purely philosophical works, firstly in Sein und Zeit, but treated spirit like a bandwagen that "the leap" (p. 32) would land on for those "in the movement of an authentication or identification which wish themselves to be properly German" (p. 33) in his famous Rectorship Address six years later, in 1933. The key paragraph of that address pictures the Germans, for whom the "will to essence creates for our people its most intimate and extreme world of danger, in other words its true spiritual world." (p. 36) My confusion about this doesn't really start until page 41, where "Spirit is its double." The consideration moves to the Einfuhrung (1935) which "repeats the invocation of spirit launched in the Address. It even relaunches it, explains it, extends it, justifies it, specifies it, surrounds it with unprecedented precautions." (p. 41). What has become a concern for Heidegger is "The darkening of the world implies this destitution of spirit, its dissolution, consuming, its repression, and its misinterpretation. We are attempting at present to elucidate this destitution of spirit from just one perspective, and precisely that of the misinterpretation of spirit. We have said: Europe is caught in a vice between Russia and America, which metaphysically come down to the same thing in regard to their belonging to the world and their relation to spirit." (p. 59). The collapse of German idealism a century earlier was, to Heidegger, the problem of an age "which was not strong enough to remain equal to the grandeur, the breadth, and the original authenticity of this spiritual world, that is, to realize it truly." (p. 60). I dropped a lot of German words from the passages I quoted, and the bracketed "[to the character of their world, or rather to their character-of-world, Weltcharakter]", for the benefit of those who might have thought that he already said that. Plenty of attention is paid to language, but of all the foreign words which might mean spirit, I'm barely aware of how the Latin word spiritus might be sung in church with a different meaning than how German philosophers arrogate about geistliche or Geistigkeit.
Page 63 has a sentence on how the metaphysics of the latter word as well as the Christian value, "a word which will itself thus find itself doubled" form some "profound relationship with what is said twenty years earlier of the darkening of world and spirit." (p. 63). If you are following this, this might be the book for you, if you still want to know, "Heidegger names the demonic. Evidently not the Evil Genius of Descartes . . ." (p. 62).
By following the formations, transformations, presuppositions and destinations of this sea change, Derrida once more opens the question of the question, that famous Heideggerian question or questioning which originates human kind: "Human being is that being which questions the being of its Being."
In reading any Derrida analytique, one is made aware all over again of the many echos surrounding every voice, every attempt to speak. This is particularly poignant with regard to Heidegger, and Derrida does not gloss over the German's naziism as much as trace the hubris of his fallen state.
Is there a conclusion? There is no conclusion. It's enough to keep talking...not to interrupt.
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But this is a relatively minor annyonance in what is really quite a witty, interesting look at the rise of the supermarket and the concomitant creation of new packaging, new advertising, new models of the shopper consciousness. Bowlby is at her best here, giving us an historical perspective of shoppers (mostly women in the early days of supermarket shopping) who,depending on the theorist, are believed to be extremely suggestible given certain conditions, or extremely rational no matter what the conditions. For instance, in the 50s, that era of mass outputs and mass consumption and McCarthyism, some social critics like Vance Parkard posited that advertisers were "hidden persuaders" using sophisticated brainwashing techniques to sell weak-minded women things they did not really need. But in the 60s and 70s, the model of shopper consciousness shifted. Suddenly, the shopper -- still nearly always seen as a woman -- was in charge, "with it," "sophisticated." The rise of the "power brand" in the 80s -- a time during which the appeals of certain brands were apparently so overwhelming that even the sophisticated 70s shopper succumbed -- swung the pendulum back to the weak-minded model. Bowlby neatly lampoons the variations these psycological models have gone through since the rise of the supermarket, but notes that ultimately, this bipolar model is still intact.
I particularly recommend "Carried Away" to marketers, especially young marketers who have never seen the vacillation in the models of shopper consciousness. Take it to the next marketer's conference you attend. It's the perfect antidote to those enlessly dull days spent listening to hour after hour of case studies in which consumers are uniformly described as "sophisticated," or "savvy." Bowlby's light touch and eye for the absurd will help you keep all the tepid, instrumetally tainted "shopper psychology" in perspective.
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The inevitable failings involved in translating a book into a film aside, 'Orlando' is visually exsquisite, the costumes and locations sumptuous and splendid, fully evoking the decadance and contrasting squalor of the centuries in which Orlando lives his/her life. The score perfectly compliments the surroundings, the atmosphere and the themes of each scene, and is beautifully composed and performed.
Though some have expressed doubts over Tilda Swinton's ability to play Orlando, the aristocrat born as man who turns into a woman half way through his/her life, I thought she was the perfect choice. I believe knowing she is a woman initially taints people's ability to find her convincing as a man; to me she played the part with great charm, amiability and empathy, and became even more charming as a woman - the character of Orlando at this stage in 'her' life becoming more rounded, more sympathetic, more knowledgable and Swinton captures that well.
This film does not follow the 'rules' of the 'real' world - besides changing genders, Orlando lives for 400 years and does not age a day. It is the story of a pursuit for life, for meaning, by one individual determined to discover what that means. Accept it, and enjoy.
In its attempt to capture the most important of the book's events the film does have a slight recurring bump in continuity, it seems, and will no doubt be pretentious and boring to some, if not many. Nonetheless, Orlando is a sometimes humorous, sometimes haunting movie, thought provoking and richly realised.