Check the bestseller lists. Good titles make books rise to the top. The title is part of book packaging and packaging sells everything we reach for on the shelf. Some other books make passing reference to titling; this is the only book to explore titles in depth.

Nat Bodian is an absolute master of book research. Through rules and examples, he shows you how to choose a winning title for every kind of book.

As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to writers, publishers and bibliophiles. DanPoynter@ParaPublishing.com.

Thius is the first and only book to help authors with selecting an appropriate "selling" title for a book they have written. As a good title can sometimes make or break a book, book titling is often a critical factor in its success...........--Nat Bodian, author

Book Marketing Handbook, in two volumes, is still considered the standard book industry reference on its subject more than 18 years after initial publication. The story of its origin will appear in an issue of Publishing Research Quarterly in 1999.

Nat Bodian offers a wealth of entertaining anecdotes about world-renowned literary figures, while taking the reader on a never-to-be-forgotten, behind-the-scenes tour of the world of book publishing. Like an encyclopedia, most sections are less than a page; the author reveals hundreds of little-known book facts. Nat Bodian has spent a lifetime in the publishing trade and he truly loves the business. This fascinating book will edify, entertain and delight every author, publisher, book promoter, bookseller and bibliophile. DanPoynter@ParaPublishing.com