Related Subjects: Author Index
Book reviews for "Blankenship,_Albert_B." sorted by average review score:
State of the Art Marketing Research
Published in Hardcover by Ntc Business Books (September, 1992)
Authors: George Edward Breen, A. B. Blankinship, and Albert Breneman Blankenship
Amazon base price: $44.95
Used price: $8.95
Collectible price: $12.71
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Average review score:

A Bible for Market Researchers
As a researcher I have found this book to be an excellent guide for my work. State of the Art is great in helping to know what to look for in doing mall interviews, focus groups and mail studies. It give excellent explanation of sampling, designing questionnaire and everything relevant to the research industy. I would highly recommend this book for newcomers to the world of research as well as to the experienced researcher.

Consumer and Opinion Research (Century of Marketing)
Published in Hardcover by Ayer Co Pub (June, 1978)
Author: Albert B. Blankenship
Amazon base price: $22.00
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Related Subjects: Author Index

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