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I have never believed in reading about the theory of creativity: is like believing that you are exercising by watching ESPN. If you want to achieve the reality of a way to stimulate your creative thinking this book is for you.
Any work from this author is satisfaction guaranteed.
As Roger von Oech goes through each of the thirty selected epigrams he includes some of the ways that they can be interpreted, ways that they have been interpreted in the past, anecdotes, jokes, and riddles that illustrate the epigram and other ways of illuminating just how deep these pieces of wisdom are. Does he give a complete explanation of how they can be interpreted? No, because that is part of the design of these epigrams, they can be applied to different circumstances and product different but still correct answers. His illustrations are there to open your mind to the creative possibilities that lie hidden within just a few wise words.
Some of these I have heard in the past such as "You can't step into the same river twice". Others are less common but just as full of wisdom such as "On a circle, an end point can also be a beginning point". If you want a book that expands your creative mind and also shows you how to break out of old patterns of thinking in any situation, then this is the book for you. Well written and sure to point the reader to new directions of thinking, it is a highly recommended read.
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The first volume presents the scope, the second presents the methods and the third the practice of public health with a total of 101 chapters from close to 200 international contributors
Each chapter is extensive both in its research, details and scope with relevant references and suggested bibliography. It is truly comprehensive in its international scale and the editors must be congratulated for making a clear, consistent and easy read textbook. The subject of bioterrorism with reference to the antrax scare and other possibilities in the wake of the Twin Tower attack is reviewed from a public health aspect. The index extensive.
My own interests of child public health, adolescence, disability and mental retardation were well rewarded with fine chapters and a scholary discussions of even the current classifications of disability, handicap and intellectual disability. The chapter on adolescence had fine suggestions for health policies on a local and global basis.
This is an important book that should be found at every public health library and at the side of specialists in public health medicine.
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He has done a wonderful job capturing the Jersey Shore for all of its charms and the many artists who live here.
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von Oech draws heavily upon the ancient wisdom of Heraclitus, the Greek philosopher. Heraclitus, like Parmenides, postulated a model of nature and the universe which created the foundation for all other speculation on physics and metaphysics. The ideas that the universe is in constant change and there is an underlying order or reason to this change-the Logos-form the essential foundation of the primary Heraclitean view. Everytime one walks into a science, economics, or political science course, at most any level, significantly all the teachings originate with Heraclitus's speculations on change and the Logos.
Despite this and the fact the ancient Greeks considered Heraclitus one of their principal philosophers, precious little remains of his writings. The passages remaining are tremendously obtuse, not because they are quoted out of context, but because Heraclitus deliberately cultivated an obscure writing style (one that makes one THINK!). However, thanks to von Oech's passion for all that is Heraclitus and his teachings, we are presented with many the ancient 'riddles' and a modern day correlation and translation of each. von Oech recalls being struck with "the Heraclitean bug" while studying in Germany many years ago. Now, he has written a book in which he brilliantly and entertainingly examines concepts such as symbol, paradox, and ambiguity in relation to creative thought.
At the beginning of EXPECT THE UNEXPECTED, von Oech provides the reader with 30 creative insights to consider and explore our creative psyches. von Oech goes through each of the thirty selected epigrams, provides his interpretation along with examples, parables, and questions-the kind that make you go "Hmmm"- all the while stoking the creative being within. von Oech does not attempt to inform the reader that his interpretation is the correct one; to the contrary, he implores the reader to step outside the boundries of conventional thought to find the "correct" answer.
As he was in A WHACK ON THE SIDE OF THE HEAD, von Oech is immensely entertaining. He is an individual who has spent his career assisting others to think creatively. As a byproduct of this career, von Oech has proven himself to be a prodigous creative thinker in his own right. Those in the 'concrete' professions-attorneys, consultants, accountants-will find this book extremely insightful. Thinking in the abstract is incongruent with the 'concrete' professions (I know, I'm one of them). As such, having the fodder to stoke the creative juices, particularly when problem-solving, is a boon to any professional.
At it's small physical size and only 190-odd pages, this book is perfect to keep handy at your desk or any place one engages in thought. I plan to keep it nearby just to refer to when a problem presents itself in an ostensibly unsolvable manner.
Highly recommended.