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this is the classic book.
it was the first book ever on the topic.
could I want more? yes.
read howard shenson's book for the graduate degree.
this book is the place to start.
supplemental works by bob bly (not robert bly - he's the poet), jerry buchanan, jeffrey lant, joe karbo, john kremer, ted nicholas, et al may fill in special topic areas especially in the marketing of services.
this book is worth reading if you have any interest in being an independent consultant.
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This book does not come with rose-colored glasses. If you're motivated but a little uncertain, this book gives the advice and reassurance you need to get started. If you're willing to put in the effort and be totally honest with yourself, it's no-nonsense all the way.
I would never have known that the author was not in my field. It's one of the best 'professional improvement' books I've seen.