Frederic Beigbeder writes a refreshing and witty observation of his life as an advertising creative. He wants out of his hyped and glossed over career and tries hard to get the boot from his life of money, women, fast cars and cocaine. A self inflicted, self pitying, loathsome, melodramatic and hilariously funny tale of one man's road to re-invention. It's a great read, especially if you have experience in the industry - you will identify with this novel immediately. A good laugh with critical undertones.