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With the tight photo cropping and a dull layout (all the photo pages are the same: nine, three by three inch Polaroid's, including their white border, butted up to each other, no captions or page numbers) I think this ends up as a very boring looking but nevertheless intensely personal book of public typography. The best images are the ones that have been produced by sign makers, or are obviously commercially printed. Vernacular signs, where someone has painted or scrawled some letters, are mostly produced by amateurs, who given the choice (and money) would much prefer to have something that looked professional, where any repeat letters look identical, have even spacing and all sit on the same base line. Vernacular neon signs do not exist because they can only be made by professionals.
Between the photos there are twelve sections showing the author's own creative typography, loosely based on the vernacular letters he has photographed and consequently showing the same amateurish feel and more critically in my view, a high degree of un-readability. This individuality to type is also reflected in the books production. The few text pages with two columns per page appear to have been pasted up so that paragraphs do not line up, the imprint page and the cover flaps have type that is deliberately unaligned This silly messing about with the text stops short of doing anything to the back cover barcode though, commerce wins in the end!
However, I don't think I would have done as good a job as Ed did here. This is NOT a bunch of random snaps. The continuity of the medium and the cropping are what makes this a discplined, artful and well-done study. Nice work , Ed!
(So-follow your dreams like Ed did)
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