I read this book in its 1896 edition out of the Spencer Rare Books Library at the University of Kansas. As a history student, I found Colonel Astor's book a most amazing example of late nineteenth-century socio-economic thought. In the tradition of utopia novels, Astor creates a nineteenth-century version of the year 2000, in which all the problems of the world that he perceives in 1896 are fixed, and the thought process behind the industrial revolution has reached its apex. As a novel, "A Journey in Other Worlds" is probably not very good, but as a study in nineteenth-century frames of mind, ideas, and idealism, it is a most amazing primary source.

Here is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H.W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation.

If you are chasing the, "American Dream," of becoming a successful entrepeneur, this book is definitely a must read! H. W. Brands has compiled a collection of highly enterprising and inspirational people in his book. I not only was encouraged by reading about such great American men, such as Cornelius Vanderbilt and Andrew Carnegie, I was even more impressed with the profiles of such determined business women as Oprah Winfrey and Mary Kay. Their lives and positive, business tactics shed a shining light, leading the way to establishing a successful enterprise.

Common beliefs shattered by uncommon men- Henry Kaiser would have taken on the challenge to build Rome in a day!

"Rags to riches" is another common adage; but the route to getting there is what distinguishes the daring from the rest. But the most important factor that has made these great achievers who changed and paved the course of business history is the strong desire to excel against all odds. What else can explain the rise of Andrew Carnegie from the drudgery of working in a dirty shop floor to being the master of one of America's greatest steel company.

Do not read this book in a hurry. Brands has an excellent command on the English language and his style of narration matches the true values that one can derive from the 25 great persons described in this book.

I have recommended this book as the first assignment to my daughter during her summer vacation.

Your search for human excellence ends here.

Perhaps I should not write a review of this book as I did not finish it. I found the subject--Astor, who he was, what he did, and how and why he did it--very interesting, but Madsen's treatment an example of biography at its worst. Why? Because we are presented with the data of Astor's life, but where is Astor? There is virtually nothing communicated as to what type of person he was, WHY he was so ambitious, what he felt and thought about the various activities he undertook, his successes, relative failures, etc. In many instances of course the available data of his life do not necessarily communicate the subjective life of the psyche, only the objective actions. But it is the very task of a biographer--in my view the most vital task--to artfully connect the various "dots" of data so as to reveal the subjective life within, the drama of the mind and heart reacting to events as the events unfold. You don't get that here.

I bought this book to learn about Astor and how he made his fortunes. The book goes into almost too much depth in regards to the fortune made in fur trading and shipping. Out of the 25 chapters, 23 were discussing nearly every detail of Astor, his men, indians, and his competition in regards to trading and shipping. In chapter 23, the author finally gets to where he claims Astor made his largest fortune, real estate. Since that is where he made the bulk of his fortune, then why did the author only devote one chapter to this topic? Most people who buy this book will do so to learn how Astor made his fortune, that is not explained well enough. I have to give the author credit, though, he did uncover many details that the other Astor biographers failed to see.

Madsen takes the reader through an interesting account of the early fur trade and the opening of the American West. There are interesting anecdotes from Astor's deaings with historical and political figures of the time. However, if you are looking for information on his later business dealings and the development of Astor into New York's largest property owner and landlord then you will be disappointed. Nine tenths of his book is devoted to the development of the American Fur Company and the travials of those who forged through the wild countryside on Astors behalf. There is nothing in this book about how he dealt with tenants, advertised properties, developed systems of management for properties, financing, leverage, nothing.
So buy it for an interesting histort of the time but don't buy it if your looking for information on how one of the great Real Estate investors of his time developed and managed his system of success.