Related Subjects: Author Index Reviews Page 1 2
Book reviews for "Assael,_Henry" sorted by average review score:
Consumer Behavior and Marketing Action
Published in Hardcover by Kent Pub. Co. (January, 1981)
Author: Henry Assael
Amazon base price: $20.95
Used price: $9.89
Average review score:

Consumer Behavior and Marketing Action
This is a good book, easy to read and understand. The content is applicable to the real world situations.

A bible for Consumer Marketing
I was lucky enough to have taken Professor Assael's (the author) Consumer Behavior class at Stern School of Business - NYU. The class and book provided invaluable learnings regarding consumer behavior and how to incorporate behavioral knowledge into marketing programs. I have referred to the book frequently since.

Advertising Principles (Century of Marketing Ser.)
Published in Hardcover by Ayer Co Pub (June, 1978)
Authors: Daniel Starch and Henry Assael
Amazon base price: $45.60
Average review score:
No reviews found.
The Collected Works of C. C. Parlin: An Original Anthology (Century of Marketing)
Published in Hardcover by Ayer Co Pub (June, 1978)
Authors: Charles C. Parlin and Henry Assael
Amazon base price: $24.95
Average review score:
No reviews found.
Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1).
Published in Paperback by South-Western College/West (04 November, 1999)
Author: Henry Assael
Amazon base price: $102.95
Average review score:
No reviews found.
Consumer Behavior (Century of Marketing Ser.)
Published in Hardcover by Ayer Co Pub (December, 1978)
Authors: Lincoln H. Clark and Henry Assael
Amazon base price: $42.95
Average review score:
No reviews found.
Early Development and Conceptualization of the Field of Marketing: An Original Anthology
Published in Hardcover by Ayer Co Pub (December, 1978)
Author: Henry Assael
Amazon base price: $21.00
Average review score:
No reviews found.
Essentials of Consumer Behavior
Published in Hardcover by South-Western Educational Publishing (January, 1999)
Author: Henry Assael
Amazon base price: $53.95
Average review score:
No reviews found.
Marketing
Published in Hardcover by International Thomson Publishing (January, 1993)
Author: Henry Assael
Amazon base price: $50.50
Used price: $8.98
Average review score:
No reviews found.
Marketing Management: Strategy and Action
Published in Hardcover by Kent Pub Co (January, 1999)
Author: Henry Assael
Amazon base price: $55.95
Used price: $7.95
Average review score:
No reviews found.
Marketing Principles and Strategy
Published in Paperback by Thomson Learning (06 December, 1993)
Author: Henry Assael
Amazon base price: $
Average review score:
No reviews found.

Related Subjects: Author Index Reviews Page 1 2

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