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Whether you are a new student or an old hand to the world of advertising, you'll learn a lot from this text. The ability of the authors to take a subject of such complexity and break it down into terms that anyone can understand shows their immense knowledge of advertising. The integration of print, radio, television and alternative media along with the ongoing integrated marketing communications case sets this book apart from any other text I've read. Most text books put me to sleep where I found Advertising interesting and inspiring. The exhibits used to represent examples of different executions of advertising made it easy to comprehend the concepts. I found myself reviewing every ad I came in contact with in my personal life and assessing the target, direction and effectiveness of those ads. Great Job!

This is a wonderful book that is filled with hope that is in despereate need for those of us who have grown up since Watergate and Bill Clinton. Senator Kennedy's 1966 South Africa speech("The Day of Affirmation") and his powerfully truthful message at Los Angeles' Greek Theater on March 24, 1968 gives young people an idea of a long-ago time when people really believed in politicians and politicians really believed in the people. Hopefully, younger generations may be inspired by this so that one day, we can beleive in each other again!

You can hear the compassion and conviction in Bobby's voices. I have listened to these two tapes many times over... I've read the speeches in text ... but nothing is like listening to Bobby's voice, slightly shaken, slightly rushed, but always genuine and sincere. Bobby Kennedy is an American leader. Though his short life span did not allow him to accomplish enough, his vision and integrity examplified what spiritual growth could be. Even with all the mistakes he might have made, you could never doubt his conviction and his good will towards all mankind. Listen to his voice, not just his words ... and let his voice give you a desire to give more than what you are required ... to live for something greater than ourselves. Even in death, Bobby left the youths of every generation the challenge, a torch to carry on.

This book gives a quick look at the major forces shaping the religious movement called the restoration movement and how the churches of Christ fit into the overall picture. Members of the churches of Christ (or anyone really) can gain much from seeing the similarities and differences between themselves and the men and women of the past who spent their lives asking many of the same questions and came up with many of the same answers. Be inspired by people who gave their lives for truth, purity and their convictions.

I used this book to challenge my Intermediate Algebra course, and I passed the exams. This book explain clearly the steps to the questions.