The following comments were sent to the Adizes Institute. They are solicited testimony. All comments are exact wording of the views of the readers: "His thinking is not done in an Ivory Tower but on the street. I have built several companies and there are phenomenal resonance. He takes up the cardinal issues. Using his thought is as real as anything I've ever done." DUDLEY G. BOYD, Fidelity Business Alliance Memphis, TN "Remarkably constructive advice for executives dealing with change. Adizes' framework enables top managers to see the kind of changes their companies may need and how to get there." PROFESSOR WILLIAM H. NEWMAN, Professor Emeritus Columbia University Graduate School of Business, "This book is a lighthouse which shows the position of the boat and leads the organization to its Eden. Extremely practical." DANIEL LEE, Head, Marketing and Sales NE Asia, CibaVision Taiwan "The Pursuit of Prime" is eminently accessible and chockfull of both visionary insights and practical lessons on leading the enterprise. Thoughtful, riveting, and intellectually compelling, this helpful leadership primer should represent great 'take home value' for lay entrepreneurs and captains of industry alike." ED SAVAGE,Chairman, Stanton Chase International Los Angeles, California "Adizes has done it again! As with his earlier books, truly remarkable insights are combined with real-world action steps which show how to use them in a wide variety of organizational situations. He goes beyond the often superficial, quick-fix suggestions of so many of today's "how-to-do-it" manuals and goes to the heart of what is needed and how to make it happen." DR. E. KIRBY WARREN,Professor and Director, The Management Institute, Columbia Graduate School of Business "Adizes is not only the best, but the only business philosopher who provides comprehensive solutions to complicated problems. The rest of the business literature fails when compared to his work. You don't need to read anything else!" JOEL SCHIAVONE,Former President, YPO International President, The Schiavone Corporation. Note: commentary entered by Dr. Patrick H. Griffin, Director of Communications, The Adizes Institute

Every day a new book is published in the area of organizational transformation,but only a few have significant value and can help the companies to reach the prime. This is the subject of "PURSUIT OF PRIME", the last book of Ichak Adizes PH.D.,a famous consultant, based in USA, with 30 years of experience and success, in the USA and other countries, in the organizational transformation area. The Pursuit of Prime wrote in an easy to read language and according Adizes Methodology, gives to the companies's leaders a "HOW TO" guide to reach or keep their companies to the maximum vitality, creativity, proftability, performance and commitment, called PRIME by Adizes. Considering that every change ( they are allways occuring) causes a problem, for each stage of the organization's lifecycle, Adizes shows what is a normal and an abnormal problem and what we have to do in terms of style of manegement,structure, strategy, staffing, rewards and planning and goals, to correct or to avoid the abnormal problems. This is a great book to be used like a tool for all leaders that want to transform their companies, big or small, in benchimarking-"TOP OF ALL". Adolfo Conceicao (adolfo@brnet.com.br)

This book (an updated, improved version of Adizes' 1988 "Corporate Lifecycles") has given me an extremely useful framework for thinking about and improving the organization I work with. In the Adizes framework, my organization would be considered in Early Adolescence, and a turbulent Adolescence at that. What Adizes has helped me to more clearly see is that some of our turbulence is predictable and structural, just as each stage in the typical corporate lifecycle features problems that are normal (as well as problems that are abnormal or pathological). Furthermore, Adizes doesn't stop at diagnosis; he offers prescriptions for anticipating and addressing the tensions inherent in moving from one stage in the lifecycle to another. As a founder of more than one company, Adizes is also refreshingly candid about the difficulty founders face in helping their companies move through the stages. ("It's hard to see the picture when you're in it.") Adizes has helped me to articulate critiques and advocate solutions that I have long sensed dimly, but couldn't adequately pinpoint. Here's a great resource for your leadership team to discuss at a retreat or planning session -- and then to act upon.