This book should have been called, 'Writing Business Plan's', because this is the only useful advice given in this book. Actually, your time will be better-spent reading books on writing a business plan because they can provide greater depth than this book provides. A good plan will help you identify areas that have lacked attention in your business, or detail ideas you for where want your business to go. This book does cover other subjects like firing employees and managing assets, however, it's all obvious information. This book is written for those who do not own a business.

Marc Kramer really rings the bells with this book. He shows you how to map out and implement your strategy. His is clear writing based on solid thinking. Easy reading and free of obtuse language one finds in books like this by pontificating authors. Kramer knows what he is talking about. And you will know what he is talking about. If you want to improve your business or just want to take a fresh look at it, get this book. You'll be delighted.

Norbert Aubuchon

This book is chockful of practical tips if you are trying to rejuvenate your business. The examples are terrific, and Kramer covers a wide range of topics. There is a lot of common sense in this book, and in the heat of the moment, common sense is fairly uncommon. Reading the lists will keep you on track, and may keep you from making a major faux pas. I particularly appreciated sections where describing mistakes the author has seen - there is no better way to learn then by hearing about other people's mistakes. The easy-to-read style is helpful, too - checklists, illustrative stories, forms, etc.